One of the most exciting campaigns I saw during my career was the #dove brand advertising campaign. I love social campaigns. Dove's "For True Beauty" campaign has been described as a pioneering, courageous, daring, free, transparent and credible campaign. Was, look.Sharp campaign that shows all the women in the world as attractive and great as they are without any problems. I think you will fully understand what I said by looking at these photos. All these women have their own beauties that if you look from the outside, you will not see it badly and you will even live happily with it. A belief that unfortunately does not exist in our country.
So many companies sell soaps, shampoos and other skin products over the years with advertisements, but try less to change the social concepts about beauty. "Real Beauty Drawing Campaign" and "Real Beauty Campaign" Dove are two campaigns that do these two important things together in a wonderful way. In 2013, Dow launched a campaign called "Drawing Real Beauty" that appealed to women all over the world.Dow uploaded the video of the campaign in 25 different languages on its 33 YouTube channels. The campaign was viewed more than 144 million times on YouTube in its first month. It was shared more than 3.8 million times and 15,000 new subscribers were added to the Dow YouTube channel. (Imagine how this visit helped spread the brand message).
It is not an easy task for Brandon to become famous on social media today, these statistics show the importance of working on social media and of course its difficulties. The question here is, what makes a marketing campaign viral? Or does it cause its content to be shared on social media? The answers to these questions are not fixed and predetermined (like many other marketing topics) and the only way to approach it is to review and analyze successful campaigns in this area, so that perhaps an idea, strategy or trick. Find one that fits your business. Be happy and beautiful